28 years ago today, the Tamil film Jeans was released.
An entertaining but essentially superficial film, it was rather shocking that Jeans went to the Oscars as an entry from India for Best Foreign Picture nominee. A decision almost universally ridiculed by critics.
Released on 24 April 1998, Aishwarya Rai was 24 when she shot the film. Dazzling. Her tepid but trying performance was eclipsed by how staggeringly beautiful she looked in every costume in the film.
Only the music, costumes and dances of Aishwarya Rai stand out. And the visual spectacle of a summer release meant for box-office success, not critical acclaim. The Tamil version was a smash hit, the poorly dubbed Hindi version tanked.
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