Rekha in Silsila

 

Aishwaya Rai with Abhishek Bachchan: When Chemistry Couldn’t Save the Box Office: The Legacy of Dhaai Akshar Prem Ke

In the autumn of 2000, Bollywood anticipated a cinematic match made in heaven. Released on September 29, 2000, Raj Kanwar’s Dhaai Akshar Prem Ke brought together two of Indian cinema’s rising stars: a 24-year-old Abhishek Bachchan, fresh off his critically acclaimed debut in Refugee, and a 26-year-old Aishwarya Rai, already an established superstar and famed global beauty.

Despite the palpable real-life spark between its leads, the romantic drama ultimately fell flat at the box office, settling into the category of a commercial flop. Its predictable storyline failed to capture audiences, yet the film remains a fascinating time capsule of turn-of-the-millennium Bollywood aesthetics. Great visuals, choreography, outfits, and the staggeringly beautiful leading lady, where the tall Bachchchan Jnr had to match steps with. 

Visually, the movie was a feast for fashion enthusiasts. Celebrity designer Neeta Lulla crafted Aishwarya’s wardrobe, dressing her in vibrant traditional wear and flowing, contemporary silhouettes that became a hallmark of early 2000s style. Every frame radiated elegance, elevated further by the signature touch of master choreographer Saroj Khan (assisted by Baba Yadav), who designed the film’s graceful dance numbers. The wedding song was wildly popular, and Ash really looked like a temple Goddess come to life. TBH its a bit frantic in parts - not as perfect as Nimbooda for example, but you can't take your eyes off Aishwarya... 

Musically, the soundtrack by duo Jatin–Lalit, paired with Sameer’s lyrics, fared somewhat better than the film itself. While not a runaway hit, tracks like the Do lafzon main, Mera Mahi Bada Sohna Hai"and the soulful title track enjoyed decent airplay and resonated with romance lovers.

Dhaai Akshar Prem Ke may not have conquered the box office, but it stands as an endearing chapter in Bollywood history—marking the early screen pairing of a duo that would later become one of the industry's most iconic couples on and off screen.

The fashion and styling of Bhagyashree in Maine Pyar Kiya

The fashion and styling of Bhagyashree in Maine Pyar Kiya needs to be studied. 

It's not all about gowns and sequins, unkind blouse cuts and figure-hugging bandana dresses that were once trending. 

Bhagyashree's salwaars from the late 1980s were such a healthy rage in contemporary Indian fashion. They were not feeble 'gandi copy' of Hollywood, but very native to the state they sprouted from. The colours, the patterns, the embroidery... everything seemed appropriate! 

Bhagyashree’s fashion in Maine Pyar Kiya (1989) perfectly embodied the essence of Suman, a conservative, graceful village girl navigating life in a wealthy urban household. Her wardrobe was deliberately modest and character-driven, avoiding glamour for its own sake.

The costumes featured conservative cuts - high necklines, long sleeves or three-quarter lengths, and full coverage that aligned with Suman’s traditional values. There were no sudden designer reveals or Western-style outfits out of context. Everything stayed within the “village girl in the city” vibe: simple yet elegant silhouettes that reflected her innocence, dignity, and rootedness. Bright Indian colours dominated — vibrant pinks, yellows, blues, greens, and maroons — paired with classic patterns like florals, checks, and subtle prints. Embroidery was delicate and traditional: chikankari, zari borders, mirror work, and threadwork on kurtas, salwar suits, and lehengas. She frequently wore traditional saris (often with matching blouses) and salwar kameez with dupattas draped modestly. These weren’t flashy or heavily embellished; the beauty lay in their authenticity and cultural warmth. Outfits like her iconic yellow sari or the white salwar kameez or simple printed kurtas felt lived-in and believable for a middle-class girl who values family and tradition over trends. Even in song sequences, her looks remained grounded — no abrupt shift to bold glamour. This restraint made her chemistry with Prem (Salman Khan) feel pure and heartfelt.

The costumes were designed by Madhav Agasti and Anna Singh (credited as costume designer - perhaps more for Salman Khan than Bhagyashree). The styling aligned with Sooraj Barjatya’s vision of wholesome, family-oriented cinema, ensuring every garment served the character rather than the star. Bhagyashree herself reportedly stood her ground on certain revealing outfits, reinforcing the conservative tone.

Her look in the film became a cultural benchmark for modest Indian fashion beauty - timeless, rooted, and full of character. It influenced generations of “girl-next-door” fashion, proving that simplicity, when done with cultural integrity, can be iconic. 

Aishwarya Rai in Taal

Aishwarya Rai in Taal... 

Exquisite. 

Now Taal 2 without Ash, AR Rehman, Anil, Akshay.... } the A-list. Ghai's got a flop in the making. Yep, as early as this, we are writing it off... 
 

Aishwarya Rai in Dhai Akshar Prem Ke

 

Aishwarya Rai in Devdas

 Aishwarya Rai in Devdas 

Bhagyashree and Salman Khan's Maine Pyar Kiya pre-publicity shots

 

The musical romance Maine Pyar Kiya was released on December 29, 1989. It closed out the decade by becoming a massive blockbuster, launching Salman Khan into superstardom as "Prem" and making Bhagyashree a household name.

Everything about the film became an instant hit; the outfits, music, styling, dialogues, accessories... The poster above was 'the' best selling at Archies back in the day... 

Aishwarya Rai strikes a pose for Filmfare

 Aishwarya Rai's cover shot for Filmfare< Sept 1999. 

Shahrukh Khan and Aishwarya Rai in Mohabbatein

 They only worked Devdas as complete co-stars; in Josh they were paired with other, Mohabbatein was essentially an extended guest appearance by Ash and every other film was a cameo appearance, but why do we list Shahrukh Khan and Aishwarya Rai as a definitive Bollywood on-screen couple? Their massively successful songs, appearances and photoshoots together. And the fractured friendship that rifted the two apart despite a running success at the box office. Alas. We'll probably never seen them together again. The memories will linger.

Year	Film	Box Office Success	Main Cast	Director	Music
2000	Josh	Hit	SRK, Aishwarya Rai, Chandrachur Singh	Mansoor Khan	Anu Malik
2000	Mohabbatein	Super Hit (Highest Grosser of 2000)	Amitabh Bachchan, SRK, Aishwarya Rai	Aditya Chopra	Jatin-Lalit
2002	Devdas	Super Hit (Highest Grosser of 2002)	SRK, Aishwarya Rai, Madhuri Dixit	Sanjay Leela Bhansali	Ismail Darbar
2002	Hum Tumhare Hain Sanam	Average to Hit	Salman Khan, SRK, Madhuri Dixit, Aishwarya Rai	K.S. Adhiyaman	Nadeem-Shravan + Others
2002	Shakti: The Power	Average	Karisma Kapoor, Nana Patekar, SRK, Aishwarya Rai	Krishna Vamsi	Ismail Darbar + Others
2016	Ae Dil Hai Mushkil	Hit	Ranbir Kapoor, Anushka Sharma, Aishwarya Rai, SRK (Cameo)	Karan Johar	Pritam

Aishwarya Rai: Showtime: June 1996

Aishwarya Rai, 22, on the cover of Showtime magazine! 

 One of her most sensational cover shoots, high glamour and at her sensual best.